What is Dietrich Mateschitz Net Worth?

Dietrich Mateschitz Net Worth is US$ 27.4 Billion as of January 2023.

Net WorthUS$ 27.4 Billion
Born:May 20, 1994 (Age 78 Years)
Died:Oct 22, 2022
Full NameDietrich Markwart Eberhart Mateschitz
Height5′ 10”
Country of OriginAustria
Source of WealthEntrepreneurship
Marital StatusMarried
SpouseMarion Feichtner
ChildrenMark Gerhardter
Famous ForCofounder-Red Bull GmbH, Founder-Red Bull Racing Team


Dietrich Mateschitz was born in Austria on May 20, 1944. He discovered energy drinks when he was working as a marketing executive at Blendax, a German consumer goods company in Asia in the 1980s. In 1987, Mateschitz and Chaleo Yoovidhya bought a 49 percent share in Red Bull. They added carbonation to the syrupy sweet Asian drinks. Austrian businessman Dietrich Mateschitz founded the Red Bull energy drink company and holds 49% of its stock.

He also owned Red Bull Racing, the English Formula One Team Red Bull Racing. He purchased the Fijian island Laucala from Forbes in 2003 for an undisclosed amount. He transformed the 2,950-acre island of Laucala into a luxury resort with only 25 villas. Mateschitz only spent a few days there twice or once a year. According to Forbes, Mateschitz spent $ 1.7 million on an extreme submarine in 2013 for his Laucala guests. After a long battle at his home in St. Wolfgang in Salzkammergut, Mateschitz succumbed to pancreatic carcinoma on October 22, 2022.



bought Jaguar Formula One from Ford and later renamed it Red Bull Racing.


‘Red Bull Records’ was launched.


Red Bull Racing won the Formula 1 Constructors Championship and Drivers Championship with Sebastian Vettel.


the Red Bull Racing team won their second constructors championship.


the Red Bull Racing team won their second constructors championship.


Dietrich Mateschitz is a Co-founder of Wings for Life Foundation.

Early Life

Dietrich was born on May 20, 1944, in Sankt Marein in Mürztal, Styria situated in Austria, to parents of Austro-Slovenian descent. His parents were primary school teachers who divorced when Dietrich was a Child. Mateschitz comes from a Croatian or Slovene family. His father was from Maribor, which is now in Slovenia, and his mother was from Styria. He took approximately ten years to earn a marketing degree from the Vienna University of Economics and Business, despite the fact that he claimed to be a “Styrian cosmopolitan.


Mateschitz started his career at Unilever in the detergent industry. After Unilever, Mateschitz moved to Blendax, a German cosmetics manufacturer that Procter & Gamble acquired. He worked among other tasks on the marketing of Blendax toothpaste. He first came across Krating Daeng while he was on a trip for Blendax. This is the drink that would eventually become Red Bull. Red Bull GmbH was founded by him and Chaleo Yoovidhya in 1984. The company was launched in Austria in 1987. He was able to establish Red Bull as the preferred energy drink in the world. Heinz Kinigadner was also a co-founder of the Wings for Life charity which supports spinal cord research. To raise funds, the charity hosted the Wings for Life World Run. Mateschitz’s products are often promoted as being related to the mental or physical abilities needed for extreme sports through commercial sponsorship.

Red Bull was the main sponsor of the Saucer Formula 1 racing team when it owned over 60%. Red Bull cut its partnership with Sauber in that year, despite Sauber choosing to hire Kimi Raikkonen over Enrique Bernoldi, Red Bull’s star driver for 2001. Mateschitz bought Red Bull Racing from Ford in November 2004. Jaguar Racing received Red Bull Racing. Mateschitz teamed up with Gerhard Berger (a close friend and former Formula One racer) to purchase the Italian-registered Minardi Team from Paul Stoddart in September 2005. The new team’s name will be Scuderia Toro Rosso. This means “Red Bull” in Italian. He purchased the A1-Ring racing facility, which had hosted the Formula One Austrian Grand Prix. Red Bull Ring was the new name for the facility.

The track hosted the Deutsche Tourenwagen Masters race when it was reopened in May 2011. Despite Mateschitz’s statement that it did not intend to return to Formula One, Red Bull informed the Federation Internationale de l’Automobile that they were open to hosting a Grand Prix in December 2012, despite Mateschitz’s assertion. Mateschitz keeps a collection of vintage aircraft in his hangar. This includes a Douglas DC-6B and a plane that was owned by Josip Broz Tito, the former Yugoslav Marshal. Mateschitz also contributes to the World Stunt Awards. He also raises funds for his Taurus Foundation which supports injured stunt performers. Mateschitz and Heinz Kinigadner founded the Wings for Life Foundation to support spinal cord research.

Dietrich Mateschitz Net Worth Growth

Austrian businessman Dietrich Mateschitz had a US $27 billion fortune. Dietrich Mateschitz built a fortune by co-founding Red Bull. It is one of the most popular energy drinks in the world. When he died, Dietrich owned 49% shares of Red Bull. Unfortunately, Dietrich, who was 78, died on October 22, 2022. For the majority of his life, Dietrich was one of the 100 wealthiest people in the world. Red Bull generates an average of $9 billion annually by selling more than 10 million cans of its beverages. Red Bull is well-known for Dietrich’s passion for motorsports. He has invested millions in many Red Bull teams, including the two teams in Formula One. He also owns RB Leipzig (a well-respected German soccer team).

Dietrich Mateschitz’s net worth in 2020 was US$ 11 Billion it grew over the past years to US$27 Billion in 2022

Net Worth in 2022US$ 27.6 Billion
Net Worth in 2021US$ 26.9 Billion
Net Worth in 2020US$ 16.5 Billion
Net Worth in 2019US$ 18.9 Billion
Net Worth in 2018US$ 23 Billion


  • Together with Heinz Kinigadner, Mateschitz co-founded the Wings for Life Foundation, which funds spinal cord research.
  • The Wings for Life World Run has been organized by the foundation to raise funds since 2014. For the second year in a row, the Red Bull team’s Dutch driver Max Verstappen is the world champion in formula one.
  • In 2005, Red Bull purchased the Salzburger FC football team.
  • In 1987, the beverage was introduced to Austria and later to other nations by a marketing expert. As young people became more concerned about their health, the market for energy drinks expanded. Red Bull’s success made its owners among the wealthiest people in the world.

Favorite Quotes from Dietrich Mateschitz

Favorite Quote 1 from Dietrich Mateschitz

“The rules would be simple. Nobody tells you what you have to do — only what you don’t have to do.”

Dietrich Mateschitz
Favorite Quote 3 from Dietrich Mateschitz

“I don’t believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It’s the most senseless use of time”. “When I do go out, from time to time, it’s just to convince myself again that I’m not missing a lot.”

Dietrich Mateschitz
Favorite Quote 4 from Dietrich Mateschitz

“It’s not just another flavored sugar water differentiated by color, taste, or flavor. It’s an efficient product. I’m talking about improving endurance, concentration, reaction time, speed, vigilance, and emotional status. Taste is of no importance whatsoever”.

Dietrich Mateschitz
Favorite Quote 5 from Dietrich Mateschitz

“It’s just that I’m not old and wise enough to be married yet.”

Dietrich Mateschitz
Favorite Quote 6 from Dietrich Mateschitz

“The most dangerous thing for a branded product is low interest.”

Dietrich Mateschitz
Favorite Quote 7 from Dietrich Mateschitz

“There are almost no sports within which mortal accidents are not a reality.”

Dietrich Mateschitz
Favorite Quote 8 from Dietrich Mateschitz

“It wouldn’t be Red Bull if it didn’t start harmless and end up as a catastrophe.”

Dietrich Mateschitz
Favorite Quote 9 from Dietrich Mateschitz

“When we first started, we said there is no existing market for Red Bull. But Red Bull will create it”.

Dietrich Mateschitz

Keys Life Lessons from Dietrich Mateschitz

We now know everything about Dietrich Mateschitz and his net worth. Let’s look at some of his lessons.

1. Perseverance

Dietrich was continuously working for his company, for achieving great success. This quality is very important for any businessman to become successful.

2. See beyond the ‘wall.’

Dietrich was the person who tried to guess the future requirement and practiced as per his future sight, looking for something different and something new is seeing beyond the wall.

3. Bringing your identity into your business

Doing Hard work and being true to the business for own’s Company gives success. Own Identity is brought into his business when he entered in the new world of racing cars he sponsored his team with his own brand i.e. red bull which shows that personal identity can give you so much in the business.

Frequently Asked Questions

Who Is Dietrich Mateschitz?

Dietrich Mateschitz was an Austrian entrepreneur with a net worth of $27.4 billion. Founder of the Red Bull Racing Team, Dietrich Mateschitz, earned his fortune by co-founding the Red Bull company.

How Much is the net worth of Dietrich Mateschitz?

The estimated net worth of Dietrich Mateschitz was $27.4 Billion at the time of death.

What was the Reason for the death of Dietrich Mateschitz?

the Austrian billionaire co-founder and owner of Red Bull, has died Because of illness with Pancreatic cancer.


Dietrich Mateschitz is an Austrian businessman who founded the energy drink company Red Bull and currently owns 49% of the company’s stock. He was born in Austria on May 20, 1944. Dietrich was a very hardworking and generous personality. He not only made his drink company famous but also marked his presence in sports, media, and real estate. He Builds a band from the very simple idea of an Energy Drink. As he was fascinated by car racing he also made an entry in a car racing team and made a Record of winning Simultaneously year by year. He is the most popular Business person in Austria.