What is Dana White Net Worth?

Dana White Net Worth is US$ 480 Million as of January 2023.

Net WorthUS$ 480 Million
BornJuly 28, 1969 (54 Years)
Full NameDana Frederick White Jr.
Height5’ 10”
Country of OriginUnited States of America
Source of WealthBusinessperson, Promoter, Television producer
Marital StatusMarried
Spouse (s)Anne Stella ​(m. 1996)​
ChildrenSavannah, Dana III and Aidan
Famous ForPresident of Ultimate Fighting Championship (UFC)


Dana White, an American businesswoman, is worth US$ 480 million. He is a well-known figure in the industry as the President of the mixed martial arts company Ultimate Fighting Championship. He purchased this company from the Semaphore Entertainment Company, which operated as the Ultimate Fighting Championship’s parent company.

He worked incredibly hard to buy the business. Nonetheless, he has grown this enterprise worth millions of dollars over his years of commitment and effort as this organization’s President. He also publicly announced in 2017 that he would participate in Dana White’s Contender Series as the ghost. Longtime President of this institution, he recently agreed to a deal that will keep him in that position for the next seven years.



he buys the UFC for US$ 2 million


Dana White becomes UFC President


The UFC became a very profitable company under White’s leadership, and its gross income reached US$ 600 million.


For US$ 4.025 billion, Zuffa was sold to a group of investors headed by WME-IMG. He owned 9% of the business at the time of the sale.


White will host Dana White’s Contender Series, the UFC confirmed.


White re-signed a seven-year contract to continue serving as UFC president.


Power Slap, a TBS slap-fighting tournament that started in 2013, is produced by White.

Early Life

Dana Frederick White Jr. was born in Manchester, Connecticut, on July 28, 1969. He is June and Dana White’s son. His mother and grandparents primarily raised Dana and his sister Kelly. He spent his formative years traveling back and forth between Maine and Las Vegas. White is a devoted supporter of the Boston Red Sox baseball team and spent much of his youth participating in sports, especially boxing. In 1987, he received his high school diploma from Maine’s Hermon.


White continued his education at Massachusetts University, although he did not complete it. While he was there, he established a boxing program for inner-city kids who were in danger. He also started teaching aerobics during this time to make a living. Eventually, he moved permanently to Las Vegas. In 1992, he established Dana White Enterprises.

Around this time, he began managing Chuck Lidell and Tito Ortiz fighters. White kept broadening his views by exploring different combat philosophies, such as Muay Thai and MMA (Mixed Martial Arts), ultimately defining the Ultimate Fighting Championship.

Fortunately for White, he had spent his formative years with former high school classmate Lorenzo Fertitta to achieve success as an executive at Station Casinos. At a wedding in the middle of the 1990s, the two met again and reconnected over their passion for boxing. They also expressed their desire to collaborate in the future.

After realizing the potential wealth, Lorenzo made a contract to purchase the UFC. Additionally, Lorenzo encouraged his older brother Frank to join in the venture. The Fertitta brothers invested $2 million to acquire 81% ownership in the UFC in 2001. They swiftly named White President. Since purchasing the UFC, White and his staff have transformed the once-barbaric and illegal organization into a global sensation.

Even after the company was sold, White has carried on as President. He has successfully grown the sport’s following and made it into a multibillion-dollar industry. White would host Dana White’s Contender Series, the UFC revealed in May 2017. Only UFC Fight Pass, the company’s digital streaming service, offers access to the program. It features up-and-coming fighters and allows them to demonstrate their abilities in the hopes that they can one day join the UFC. On March 18, 2019, White disclosed that he had signed a new, seven-year contract with ESPN to continue serving as the UFC president.

Dana White Net Worth Growth

the Ultimate Fighting Championship’s most favored President, The approximate value of Dana White’s net worth is US$ 480 Million. Having been in this industry for a while, Dana White has accumulated a significant net worth. After years of hard struggle, he has converted his organization from a small operation into a multimillion-dollar company.

Net Worth in 2022US$ 480 Million
Net Worth in 2021US$ 440 Million
Net Worth in 2020US$ 400 Million
Net Worth in 2019US$ 370 Million
Net Worth in 2018US$ 340 Million


Here are some of Dana White’s greatest career high points:

  • Dana bought the UFC (1987)
  • First UFC Live fight on TV (1997)
  • Becomes UFC President (2001)
  • UFC broke the pay-per-view industry’s all-time record for earning over US$ 222,766,000 in revenue (2010)

Favorite Quotes from Dana White

Favorite Quote 1 from Dana White

“Anything can be changed. Anything can be fixed. Things that are broken can be fixed. And you don’t have to be some billionaire or millionaire to do it. You just have to be a person with a vision and the passion to do it, and be willing to fight for it every day.”

– Dana White
Favorite Quote 2 from Dana White

“A lot of times, kids go to college and take a major because they do what they think they’re supposed to do. I told them I believe 90 percent of America gets up in the morning and drives to a job they hate. That could have happened to me in the hotel industry.”

– Dana White
Favorite Quote 3 from Dana White

“Whatever it is that you’re passionate about, whatever it is that you absolutely love, and whatever it is that you would get up out of bed every day and do for free, you should try to figure out a way to make money at it and give it a shot.”

Dana White
Favorite Quote 4 from Dana White

“Hell, forget about college. I barely finished high school.”

Dana White
Favorite Quote 5 from Dana White

“He was down in Miami, and I said, ‘You know what? I just found out the UFC is for sale. What do you think? And he said, ‘That’s interesting.’ A month later we owned it.”

Dana White
Favorite Quote 6 from Dana White

“They were college educated, they were good guys. There was so much misconception about the sport and the guys that fight.”

Dana White
Favorite Quote 7 from Dana White

“What would happen if we got out there and really promoted it in the right way and let people know what kind of athletes these are.”

Dana White
Favorite Quote 8 from Dana White

“If I’m not spending time with my family, then there is nothing I would want to do. No games, no hobbies, no special interests. This company, those fighters, this job, they’re my hobby. This is my life. It’s my everything.”

Dana White
Favorite Quote 9 from Dana White

“We’ve been at the tipping point for awhile now. We finally got to the point where we couldn’t be denied anymore. We’ve been kick boxing and wrestling’s asses for the last year and a half. We’re selling out venues; we’re breaking records everywhere we go.”

Dana White

Key Life Lessons from Dana White

  • Accept your obstacles.
  • There is no end goal.

Frequently Asked Questions

What is the net worth of Dana White?

Dana white’s net worth is estimated to be US$ 480 million.

When did White become the President of UFC?

Dana White became the President of UFC in the year 2001.

Who is Dana White married to?

Anne Stella is the spouse of White.


Dana White is an American businesswoman worth US$ 480 million and President of the Ultimate Fighting Championship. He purchased the company from Semaphore Entertainment Company and has grown it to be worth millions of dollars. He also participates in Dana White’s Contender Series as the ghost. White’s early life was spent traveling back and forth between Maine and Las Vegas, and he received his high school diploma from Maine’s Hermon. He established a boxing program for inner-city kids and started teaching aerobics to make a living.

Dana White founded Dana White Enterprises in 1992 and began managing Chuck Lidell and Tito Ortiz fighters, ultimately defining the Ultimate Fighting Championship. Lorenzo Fertitta and his brother Frank invested US$ 2 million to acquire 81% ownership in the UFC in 2001, and White was named President. He has successfully grown the sport’s following and made it a multibillion-dollar industry. Dana White has accumulated a significant net worth due to his success transforming the UFC into a multimillion-dollar company.